Friday, November 20, 2009

Emily's Philosophy

Dear Friends,

I am Emily Boege, president and founder of Emily's Beauty In Balance natural skin and body care. This brand is not only my work, passion and inspiration, but also a journey for me.

It has become a guiding principle for me to strive for balance in all areas and in all endeavors. Through experiences both pleasant and trying I have come to realize that in my life, there is no quality more desirable, more honorable, more promising, or more worthy of my effort than the attainment of balance and the beauty therein.

I believe that in balance we find alignment, proportion and harmony. Balance embodies symmetry, stability, equality and poise. It gives us steadfastness, self control, self possession and focus. It is evenness, justice, equanimity and accord.

Balance is where we acclimate, calibrate, integrate and adapt. It is a regulation, a rectification or a minor adjustment; a slight compensation to make things stand on their own. It is the willingness to change; to alter our stance to suit the mechanics of the moment. The proper arrangement which is always changing and always challenging us to conform.

In balance is attunement, neutrality and redemption; balance is a place where everything is settled, everything is tallied, and everything is totaled. In balance we find the sum and the square, when all is accounted for. In the balance of ourselves we find our personal inventory; a statement of self, where we align with---and listen to---the center.

It is an instrument in tune, a beautiful face, the way life grows, Ying and Yang, day and night, darkness and light. It is my guiding principle and the inspiration for our products.

My studies in biology, endocrinology and science in general have proven to me that there is no doubt about the connectedness of all things, both inside the body and out. In endocrinology, the study of hormones which are the body's communication system, we observe the great dependence of the body's signals and function upon the correct balance of chemicals at any given time.

When one chemical is off, other chemicals compensate--it is quite a beautiful balance, but one that we must respect by ensuring that we do all we can not to confuse our bodies, not to tax them or stress them by asking for too much work and compensation to be done.

Our bodies are amazing and have many mechanisms in place to safeguard against mistakes and diseases. But when we assault them with tasks, just like a computer, they can become overwhelmed and malfunction. This is when illness and disease are most likely to result.

Our reliance upon simplicity within the body is precisely why I believe strongly in the use of the most natural products available combined with a wholesome diet and the cleanest environment possible. What we put on our skin is absorbed inside where it can either harm or heal, nourish or wreak havoc on our natural balance.

Thank you for your support in our vision, and for reading about my thoughts on balance and why it is so important to me. I would love to hear what you have to say on the matter, or on any other matter regarding your philosophy and how you find balance in your life. If you would ever like to chat or share your ideas, please feel free to email me directly at emilyboege@emilysbeautyinbalance.com. I always look forward to meeting our customers and hearing about what is important to you.

With Great Respect,

Emily Rachel Boege
President
Emily's Beauty In Balance

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